Welcome to the new

As many of you will notice, things are a bit different around here today. Maybe it’s because of the weather. Maybe it’s because of the device you’re viewing this on (you did upgrade to iOS 8, right?). Or maybe it’s because of all the fabulous new developments around 2e.

Or maybe that’s just a lot of maybes.

Whatever the truth may be, one thing is certain: 2e is alive. Over the last year, we’ve had the good fortune of doing some amazing work with some amazing client partners (you can see many of our shared results here). And as we’ve continued to build momentum, we knew we wanted an update, a fresh look for the website that would showcase the energy and verve that has enveloped the 2e universe. Over the past few months, we’ve been crafting the new figuring out how we wanted the site to work; ensuring what we wanted to say; and perhaps most importantly, answering the question of “why should people care?” We feel we’ve accomplished all of it. We hope you agree.

The new site is fully responsive for cross-platform compatibility with a plethora (a plethora?) of browsers and mobile devices, and is deployed across a custom-built content management system theme. We’ve integrated HubSpot for trackable inbound marketing functionality (we’re agency partners), and will be rolling out a comprehensive content marketing campaign in the coming weeks. To say this thing has bells and whistles is like calling the 2015 Bentley Mulsanne’s interior “pretty neato.”

So today is the day of reckoning: a new site and one helluva recognition from Advertising Age and Modern Healthcare as the 2014 Healthcare Marketing Agency of the Year. But we’re still the same 2e — the same innovators, thinkers, and strategists that can’t help but strive for beauty, engagement, and success in all that we do. We’re still at the same address and number too, so reach out and say hello sometime (shameless contact plug, FTW). In the meantime, enjoy the site.


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