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PR and Margaritas for Everyone!


The Dallas-Fort Worth area is known for a lot of things: overly serious football fandom, oppressively hot summers, and a plethora of delicious Tex-Mex restaurants (seriously, try the queso). What you may not know is that DFW has become a hub for the healthcare, medical device, and biotech industries, and that hub is driven by great local research universities, top-notch medical institutions, and several industry-leading, international healthcare companies.

As it turns out, we have focused expertise in these very industries, as well as an established DFW-regional client base and a desire to continue expanding our “Things We Are Awesome At” list. All of this leads to why we’re so excited to announce a new Dallas-Fort Worth office and the launch of our new PR and strategic communications service (we are also stoked about closer proximity to killer margaritas, but that is another post for another day). Lane Borrello, who previously worked in PR and communication for DFW-based Alcon and Caris Life Sciences, will lead this new function for 2e.

After winning more than 30 industry awards last year, including being named “Healthcare Impact Agency of the Year” by Advertising Age and Modern Healthcare, it seems 2015 is shaping up to be even better. Cheers to that!

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