2e Creative Acquires Pharma Marketing and Sales Training Firm Fire & Rain


Combined Capabilities to Deliver an Integrated Life Science Launch and Growth Engine

St. Louis MO – September 20, 2018 – St. Louis-based 2e Group, the parent company of 2e Creative, an internationally recognized full-service agency with a portfolio of global life science clients, today announced the acquisition of Fire & Rain, an independent field force training, leadership development, and meetings and events consultancy based in Evansville, Indiana. The move follows a year-long, joint operations collaborative partnership.

2e Group CEO Ross Toohey says the expanded capabilities will fuel a “next-generation launch and growth engine” designed to align with the evolving needs and preferences of pharmaceutical and medical device companies.

“Our firms have enjoyed a deep personal and professional relationship that spans more than a decade. This acquisition is simply the next logical step in delivering a powerful launch and growth solution to clients at a time when they need it most,” said Toohey. “2e Creative’s award-winning expertise in building and growing brands now flows seamlessly with Fire & Rain’s expertise in driving excellence in field sales teams and commercial leadership. Together, and under the 2e Group umbrella, the organization will harness and integrate a broad range of shared services across a common delivery platform.

“Our focus will be forward-thinking companies that are looking for a partner that offers the agility, authenticity, aggressive thinking and efficiency of a bespoke independent agency, and the expertise, reach and horsepower of traditional large healthcare firms,” Toohey said. “We’re perfectly aligned with the needs of modern life science marketers.”

2e Group will drive the launch and growth engine, fueled by more than 120 employees providing upstream consulting, analytics, commercial and promotional support, training, management consulting, organizational communications, and digital strategy and activation to Fortune 500 companies like Novartis, Genentech, Sanofi, and many other cutting-edge life science companies.

“We can now help clients commercialize, launch and support therapies more efficiently and effectively than currently possible by either traditional networks or boutique agencies,” Toohey said. “Our mission to connect people with therapies and technologies that support healthier, happier lives is running strong.”

Toohey added that other partnerships, acquisitions and services are being considered to add to 2e Group’s already robust value chain.

Along with the acquisition of Fire & Rain, the company announced several leadership changes.

  • Ross Toohey, formerly President of 2e Creative, assumes the title of CEO of 2e Group. Toohey is a member of the Forbes Agency Council and past president of the Business and Marketing Association of St. Louis.
  • Jessica Boden joins 2e Group as Chief Operating Officer with responsibility for both new business development and managing the integrated services of the entire organization. Boden heads the company’s San Diego presence and previously served as President of StoneArch Creative in Minneapolis.
  • Steve Roseman succeeds Toohey as President of 2e Creative. He previously served as 2e Creative’s Chief Operating Officer.

About 2e Group

2e Group is an independent full-service launch and growth agency that helps pharmaceutical and medical device companies more efficiently and effectively commercialize new therapies and technology.

Comprising 2e Creative and Indiana-based Fire & Rain, 2e Group’s expertise in building strong brands and commercial teams drives a broad range of capabilities spanning strategic planning, digital and social engagement, sales activation and training, direct-to-patient/consumer and healthcare professional marketing, meeting and event management, organizational communications, and leadership development.

Headquartered in St. Louis and recognized year-after-year for excellence, 2e Group and its team of more than 120 brilliant brains deliver an ecosystem of informed, effective, and lasting engagement across a global portfolio of life science companies.

Founded in 1999, 2e Creative is the only agency ever to be named Small Healthcare Agency of the Year for three consecutive years (2015, 2016, 2017) by Medical Marketing & Media (MM&M). In 2014, 2e Creative was named Healthcare Impact Agency of the Year by Advertising Age and Modern Healthcare, and has been recognized by nearly 20 different industry organizations for excellence.

For more information about this announcement or to arrange an interview with 2e Group CEO Ross Toohey, media may contact John Gillespie, at 314-708-9090 or johng@2ecreative.com.

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