Engagement Strategist


Are you a driven and forward-thinking strategist with a passion for building engagement and marketing strategies in the healthcare and life science space? Yes, that is a long sentence.

But did you smile when you read it? Did you see yourself there?

As a strategist at 2e, you will lead the strategy ideation and development efforts across your assigned portfolio with a focus on deriving key insights and defining strategic marketing direction that align to key audience insights and support client objectives. This is a unique and exciting opportunity to work with global brands who are pursuing new and innovative technologies that make the world a better place. And you’ll love your colleagues.

The ideal candidate is a thoughtful and measured strategist who is comfortable taking a lead role while collaborating with key partners across creative, account, engagement, and analytics teams. Focused on leading strategic planning, the strategist will ensure alignment across engagement plans, messaging and positioning, and creative execution to support business and marketing objectives. The strategist position is ideal for a candidate who is naturally curious, possesses an ability to interpret data, enjoys collaboration and working in a fast-paced environment, and has the urge to succeed.

Essential responsibilities include:

  • Become an expert on the client’s business and industry by ingesting research provided by clients, along with conducting own research efforts as needed
  • Lead external and internal workshops to understand market, audience, and brand attributes and insights
  • Research or assess market and audience reports and/or surveys to determine trends and insights that lead to strategy development
  • Build robust strategic reports that serve as a foundation for work across creative, engagement, and account teams
  • Build holistic audience personas that include profiles and journeys aligned to key challenges and objectives
  • Develop marketing and engagement strategies based on audience insights while supporting key business and marketing objectives
  • Stay abreast of the leading engagement platforms, trends, and innovations for HCPs and patients
  • Work alongside engagement planners and media teams to ensure engagement tactics and messaging strategy support business objectives
  • Review KPIs, measurement plans, and reporting to ensure tactics and plans are meeting business and marketing objectives
  • Build and present performance reports providing insights and measurement across tactics
  • Develop and deliver high-quality and compelling client presentations
  • Collaborate and work closely with account and creative teams to ensure all ideas and execution meet business objectives
  • Create documentation to support and communicate strategies to internal and external teams and clients

We’re looking for you to:

  • Love a challenge
  • Maintain a relentless pursuit of excellence
  • Not be bothered by adversity and headwinds
  • Be a self-starter that takes direction but doesn’t wait for it
  • Not take yourself too seriously
  • Challenge current practices and standards
  • Be innovative
  • Embrace change

Your talent and experience should include:

  • A bachelor’s degree in marketing, communication or public relations, or the equivalent experience that can easily substitute
  • 5+ years of experience in marketing strategy, tactical execution, or planning
  • Multidisciplinary background preferred, including marketing strategy development, consumer/customer insights, and traditional and digital media
  • Excellent research, methodology, and planning skills
  • Strong writing, communication, and presentation skills
  • Solid comprehension of marketing (understanding of sales methodology preferred)
  • Ability to interpret data and make sound recommendations
  • Experience with B2B and B2C audiences (pharma or medical device preferred)
  • Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing, and customer care)
  • Experience in media strategy, planning, and reporting a plus
  • Experience in establishing KPIs and defining reporting requirements
  • Proficiency in Microsoft Office, including PowerPoint, Excel, Outlook, and Word
  • Understanding or marketing regulations within the pharma and medical device space preferred

Are we looking for a unicorn? If we are, we’re excited to meet you, unicorn. Send your resume to us at Jobs@2eCreative.com.

 

 

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