Internship Chronicles: Week 2
Monday, June 22, 2015
We’re not in college anymore.
Don’t worry: we’ve got the courage, heart, and brains thing covered. We’re just coming to terms with the fact that we’re not in college (Kansas?) anymore. Alright, it might be a bit of a stretch, but the idea for this week’s post is that the “real world” is very different.
Now, we don’t have to worry about getting an F. Instead, we have to worry about not getting a job (Editor’s note: yeah, our interns are kind of dark…). And now we’re getting paid for our work instead of graded on it. Luckily, it’s work we enjoy — and the experience we’re earning is worth all that scary stuff.
We’ve spent this past week doing a little bit of everything. We can now safely say we’ve got real-world experience in illustration and front-end design. We’re picking out photography styles and color schemes, writing surveys and blog posts, and reporting on Google Analytics. We also crushed our first client presentation this week (Editor’s note: They did.).
Amongst all of that, our main task this past week was to rename our client’s product. We were pulled into the conference room and told to write on the walls. Every word that could be used to describe our client and their product — what they do, how they do it, and why — was recorded. Over the course of the week, it seemed like we scribbled down thousands, literally thousands, of words and names. But by Friday we had three options to present to our client.
But this is just the beginning of our creative process. We get to create an entire brand. Everything from color schemes, logos, and photography styles to messaging platforms, tag lines, and mission statements. We get to truly build a brand from the ground up. It’s a bit intimidating, but also unbelievably exciting.
Just like the real world.