We are now part of 2e Group. Click here to visit our colleagues at 2e Creative.

Bayer Healthcare Pharmaceuticals Organizational Excellence

THE CHALLENGE

Create alignment and a unifying vision across Bayer’s Oncology Franchise with 3 products, multiple indications and an emerging pipeline.


THE STRATEGY

Development of an internal communications and meetings plan, leveraging compelling and motivating content that included patient participation—via live appearances and video— to enhance team passion and instill purpose.

Other Case Studies

Genentech Respiratory Franchise Partnership Sales and Field Force Training

View Case Study

Bayer Healthcare Pharmaceuticals Organizational Excellence

View Case Study

AbbVie Organizational Effectiveness

View Case Study

VIEW ALL WORK