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Novartis muck Magazine


Having established two market leading anti-infective products, Novartis was looking to drive awareness among parents, many of whom have become avid readers of anything pertaining to their children’s health.


Faced with the challenge of driving sales in a way that was at once engaging, cost-effective, and regulatory-friendly, we realized the best way to stay front-of-mind with parents when their children became sick was to own the pediatrician’s waiting room.


We created a magazine (and the foundation for a full content platform) packed full of beneficial information, actionable insights, and bright and fun charts, quizzes, and illustrations for any-aged reader to enjoy. The magazine served as a memorable touch point for our brands as close as possible to the actual moment a prescription is written.

Photography by Ashley Gieseking and Mark Katzman

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