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MilliporeSigma DOZN Green Chemistry Initiative

OUR CHALLENGE
To minimize environmental impact in life sciences research, MilliporeSigma developed DOZN, a green chemistry evaluator that assists in the production of greener alternative products; but low awareness was stifling adoption rates.


OUR INSIGHT
It was critical that we communicate the ins, outs, and benefits of DOZN, but we also needed to shift the mindset of an entire industry by overcoming cliché solutions and tired stereotypes of the environmentally-focused.


OUR SOLUTION
Avoiding the overuse of trees and greens, the DOZN initiative takes our audience on a journey that informs and excites, bringing color and energy to the laboratory and the process of reengineering chemical products for a smaller environmental footprint.

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