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Express Scripts “Strange Holes” Video

Changing the Face of the Opioid Crisis


THE CHALLENGE

Prescriptions for opioids have, in some cases, become stepping stones for dependency and abuse. Express Scripts is uniquely poised to provide its clients and patients with tools and resources that help address and reduce the opioid epidemic. Our challenge was simple: create awareness and demand for Express Scripts’ Advanced Opioid Management℠ program, designed to provide education, monitoring, and data to help prevent abuse before it happens.


THE STRATEGY

Our greatest insight was that opioid addiction can happen to anyone. It’s not secluded to a single slice of society or set of demographics. It’s a broader societal problem that affects across genders, ethnicities, geographic locations. Whether it’s a mother, a son, an employee, or friend, addiction leaves strange holes — the empty spaces — where our loved ones used to be.


THE CRAFT

It was important to convey that Express Scripts had a comprehensive solution for a growing issue. The company proactively provides clients with solutions that improve the lives of employees and reduce their cost of healthcare. This allowed us to position Express Scripts as the champion clients and patients need while still paying homage to the large-scale societal issue of opioid addiction and abuse.

 

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