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CONTOURA® Vision “You + Real” Campaign

OUR CHALLENGE
LASIK is down 50% in the U.S., and the future of the procedure rests on the success of driving demand in an untapped audience: Millennials.


OUR INSIGHT
Our comprehensive research of this incredibly misunderstood and increasingly influential audience revealed a powerful communication point — Millennials value experiences above traditional consumer items.


OUR SOLUTION
Our campaign brought life to the idea that CONTOURA® Vision removes the barriers of glasses and contacts, allowing everyone to fully immerse themselves in life and experience it in all of its crystal-clear glory.

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VIEW ALL WORK