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Amerinet Brand Reimagination

Looking for a refreshed identity system that could explain the company’s evolved customer-first approach to group purchasing, Amerinet came to 2e for a few ideas. What they got was more than thirty of them.

THE CHALLENGE

With success spanning nearly three decades, Amerinet has long delivered value and service to its clients. But as the GPO looked to the future, it understood that to maintain and surpass client expectations, it needed to readdress the entire customer approach, and in turn, reconsider the language in which it spoke to them.

THE STRATEGY

Wading through the plethora of data and materials made available to us, we were able to see in detail the wide array of new and existing services and solutions that Amerinet was making available to its customer base. We noted the sheer volume of options and combinations, and focused on the tailorable, almost bespoke nature of the Amerinet program. Because of Amerinet’s full-spectrum of client opportunities, we realized that by partnering with Amerinet, you’re not just getting a GPO, you’re getting the exact GPO you want. You’re getting your Amerinet.

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