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Here's ToOur Fearless Leaders

We’ve been blessed to work with some of the most brilliant minds in the industry — both our clients and our leaders. 2e wouldn’t be possible without the inspiring, obsessive, passionate, and overwhelmingly supportive hands that brought us all together under one roof.

ROSS TOOHEY

2e Group CEO

In his role as CEO, Ross guides strategic direction for the three-time reigning MM&M Healthcare Agency of the Year (2017, 2016, 2015). Ross is a regularly featured speaker on topics including patient engagement and empowerment, rare disease, and digital strategy for healthcare marketers. He was recognized by the St. Louis Business Journal as a 40 Under 40 recipient, and is an active member of Young Presidents’ Organization and the Forbes Agency Council.

JESSICA BODEN

2e Group COO

With more than 20 years of strategic healthcare marketing experience both as a healthcare marketer and agency executive, Jessica leads network growth, strategic partnerships and product/solution development for 2e Group. Prior to joining 2e, she was President of StoneArch Creative in the Twin Cities, where she was recognized by the Minneapolis/St. Paul Business Journal as one of the Top 50 Women in Business. In addition, Jessica has spent significant time on the client side and brings a unique empathy and insight to help our clients succeed.

STEVE ROSEMAN, CPA

2e Creative President

A profoundly experienced financial expert, it’s difficult to find a more respectable guy than Steve. After serving as CFO for a number of agencies over the years, this Desert Storm veteran’s identity still stems largely from his status as a graduate of CBC High School in St. Louis. For those who understand what that means, yes, he’s one of those people.

LYNDA McCLURE

2e Creative Vice President of Creative

Lynda has been with 2e from the beginning. “I started as a young, idealistic designer plugging away in a stuffy third-floor attic.” Since then, the company has (thankfully) moved twice, but its core remains the same. “We’ve always had an unspoken passion to rise above the expected, and it’s still fascinating to me to see us turn an idea into something truly compelling.” Lynda leads our team of creatives to create work that is not only inspired, but also right on target with your business objectives.

MAGGIE PIASECKI

2e Creative Vice President of Strategy

Maggie is a results-oriented strategic marketing leader with success building and executing marketing and sales initiatives for healthcare and technology solutions in new and emerging markets. As the leader of 2e’s strategy group, she can be found leading workshops and immersing herself deep within the planning stages to uncover key insights to drive launch and engagement strategies for our clients. She is a team player with a demonstrated ability to lead cross-functional teams to understand market challenges and align targeted marketing initiatives to help drive sales and establish brand awareness.

MARY HABERMAAS

2e Creative Vice President of Digital

If you’re looking to engage audiences and impact sales, you want VP of Digital Mary Habermaas at the table. Mary leads the technology, media and analytics capabilities at 2e. Her team of specialists bring technical, UX, search and media solutions for healthcare clients across the continuum of care. Adept at recommending and delivering on just the right solution, Mary speaks the language of multi-channel engagements, mobile applications, promotional sites, large web applications, integrated CRM programs, e-commerce platforms, digital media and analytics.