411 N. 10th Street Suite 600
St. Louis, MO 63101
Amid a historic opioid-abuse epidemic, VIVITROL® — a powerful, proven therapy available for combatting opioid and alcohol dependence — was being ignored.
As we immersed ourselves in the study of addiction, we discovered a serious, and often underserved, need to understand the science behind what actually makes a treatment work.
With this campaign, we clearly and effectively communicated the science behind VIVITROL®, and we did so in a way that abandoned deeply engrained stereotypes and allowed our audiences to see the real humanity in addiction.