Biggest Lessons Learned in 2016

Ross Toohey, President & CEO of 2e Creative

Ross Toohey, President & CEO of 2e Creative

Knowledge is power. Imagine if you could talk to the head of the Healthcare Agency of the Year about the biggest lesson they personally learned in 2016. As a pharma marketer, you can use this expert advice to prepare for 2017 challenges and trends.

In this thoughtful PM360 Think Tank article, our President and CEO, Ross Toohey, is featured as a key industry leader and discusses his “Biggest Lessons Learned in 2016.” PM360 is known as “The Essential Resource for Pharma Marketers” (and it really is).

What Pharma Marketers Should Expect in 2017

Ross foresees navigating mergers and acquisitions in the coming year. As a new, invigorated crop of pharma marketers emerges, the industry will have no choice but to evolve with Active Patient Empowerment at the forefront.

To read the full article, click here.