OZil® Grass is Greener Campaign
Alcon is the global leader in ophthalmic surgery products. Their INFINITI® Vision cataract surgery system features a new tool, the OZil® handpiece, that revolutionizes the field. Alcon brought 2e on to highlight the attention this handpiece has been receiving from industry surgeons. 2e responded by developing an email campaign that presented doctors' quotes about OZil® in a dynamic, top 10 countdown format that grabs the reader's attention and encourages them to learn more about the advantages of OZil® and INFINITI®.