411 N. 10th Street Suite 600
St. Louis, MO 63101
To minimize environmental impact in life sciences research, MilliporeSigma developed DOZN, a green chemistry evaluator that assists in the production of greener alternative products; but low awareness was stifling adoption rates.
It was critical that we communicate the ins, outs, and benefits of DOZN, but we also needed to shift the mindset of an entire industry by overcoming cliché solutions and tired stereotypes of the environmentally-focused.
Avoiding the overuse of trees and greens, the DOZN initiative takes our audience on a journey that informs and excites, bringing color and energy to the laboratory and the process of reengineering chemical products for a smaller environmental footprint.