Systane.com Product Website
Alcon is the global leader in consumer eye care products. For the launch of their advanced dry eye treatment, SYSTANE® ULTRA, Alcon tasked 2e with overhauling the SYSTANE® website with a new brand identity. 2e rose to the challenge, developing new design and content for the site – enhancing functionality and navigability, while presenting a more contemporary, consumer-friendly look and tone. The site lets readers know that SYSTANE® isn't just about moving product, but about the well being of dry eye patients everywhere.