411 N. 10th Street Suite 600
St. Louis, MO 63101
LASIK is down 50% in the U.S., and the future of the procedure rests on the success of driving demand in an untapped audience: Millennials.
Our comprehensive research of this incredibly misunderstood and increasingly influential audience revealed a powerful communication point — Millennials value experiences above traditional consumer items.
Our campaign brought life to the idea that CONTOURA® Vision removes the barriers of glasses and contacts, allowing everyone to fully immerse themselves in life and experience it in all of its crystal-clear glory.