“If I Knew Then What I Know Now”

It’s something we all say. Hindsight is 20/20, right? When Crain’s St. Louis asked 2e President and CEO Ross Toohey what was one lesson he wished he would’ve known when he started, he answered with how one critical mistake early on shaped his business philosophy for years to come. With over 15 years in business, the 60+ employees are thankful for the realization of this mistake; it resulted in 2e Creative being named one of the Best Places to Work.

The Epiphany

ross-toohey-if-i-knew-then-what-i-know-nowIn the article, Ross discusses his epiphany as he sat in a meeting with executives from a Fortune 100 company ten years ago. It was this moment that led him back to the office to create an environment with one founding principle for teamwork: “regardless of what age you are, the experiences you’ve had, or where you’ve come from, there’s something you can learn from everyone.” With the newfound focus around the importance of team culture, Ross and team were able to build the company into the one we know today.

Read the whole article here.